Strategic marketing and editorial content
Kate O’Sullivan, Founder and Principal
Kate O’Sullivan is a senior marketing and communications leader with more than 25 years of experience in higher education, publishing, and strategy consulting. For the past decade, Kate led the Office of Communications at the MIT Sloan School of Management, directing an integrated team spanning all aspects of brand strategy, marketing, and communications. Known for translating institutional priorities into compelling, audience-focused messaging, Kate leads with a combination of editorial skill and marketing expertise.
Through consistent and differentiated branding, targeted content, earned media, social media, and a robust website platform, Kate and her team elevated ideas and work from MIT Sloan to increase visibility, reach, and impact. By applying market research findings and cross-platform analytics, Kate led the office to adapt content formats and channels to engage a sophisticated senior-level audience of more than a million people across the school’s platforms.
Before joining MIT Sloan, Kate spent nearly 10 years at CFO magazine, joining as a staff writer and later overseeing the magazine and events portfolio as editorial director. Prior to that, she covered startups as a reporter for Inc. Magazine. Earlier in her career, she worked as a strategy consultant at The Parthenon Group and co-founded Investor Group Services, a strategic market due diligence firm.
Kate is a graduate of Brown University. She lives on Boston’s South Shore with her husband and two children and, when not attending high school soccer games, spends her free time reading, cooking, doing yoga, traveling, and rooting for Boston sports teams.