Services and Expertise

• Audience segmentation and analysis

• Content inventory and evaluation

• Story idea generation

• Writing and editing

• Content packaging and repackaging strategy

• Social media platform strategy and content creation

• Newsletter strategy, development, and writing 

• Content optimization for AI visibility

• Video and podcast strategy, scriptwriting, and development

• Integrated campaign development

• Content calendar creation

Both as a journalist and as a communications and marketing executive, Lexicon founder Kate O’Sullivan has led a wide range of successful projects across many aspects of content strategy, creation, and distribution. If you’re looking for a writer, an editor, or a thought partner in creating or modernizing your content, connect with Kate to learn how she can help you reach your organizational goals. A selection of services includes: